Moxie Method

The goal for this project was to create an organization and brand identity using the principle of “play.” I created a company called “Moxie Method”, which provides users with a studio to learn various crafting and construction demos under guided instruction. In addition to traditional crafts like pottery, sewing, and gardening, Moxie Method also teaches construction crafts, such as woodwork and metalsmithing. Moxie is a gateway to encourage beginners to try crafts that may seem a bit intimidating to learn in a friendly and welcoming atmosphere. There’s no such thing as failure, only experimentation and improvement. 

The logo is based off of a spark of curiosity igniting action